Tips to separate your brand from your competition

  1. Don’t wait to make meaningful connections.
    1. The time to cultivate personal connections with your clients should not only be prior to a launch or an event. The time to create these relationship should start when your client begin the process to becoming a client. The quicker you create that relationship, the quicker your client sees your company more as a person than a business. If you can make a personal connection with your clients, you will see an increase in retention and loyalty.
  2. Make it playful.
    1. Allow your clients to see the playful side of your brand! You can use subtle hints such as color schemes, or you can be bold and create a nice game or animation as they are waiting for a landing page to load. Many companies have created sketches and funny one-liners for their clients to listen to while they are waiting. Brands everywhere are capturing their audiences in a more playful style to engage and entertain them.
  3. Be bold with your hiring.
    1. Don’t be scared to go bold, or to try new things. If you are looking for longevity with your clientele, attracting the younger generation is the way to go. The younger generation will allow your brand to grow, be experimental, and reinvent the brand if needed. Being bold also means using social media platforms to their fullest ability. For example, using an Instagram story to create a poll, or creating a Snapchat filter for one of your events.
  4. Share precious moments.
    1. Allow your clients to see the beautiful moments that your brand creates. A couple of ideas are celebrating clients/employees’ birthdays, hosting a monumental sale, attending or hosting a community outreach event, and sharing client success stories. These moments can really humanize your brand and company for people, almost instantly. Highlighting these events not only help retain your current clients, but it allows you to cast a wider net of prospects.
  5. Make it worth sharing.
    1. We all know the best marketing is word of mouth. If a picture says 1,000 words, then posting a picture allows us to speak without saying anything. If the moment that was photographed was shared…your brand could reach millions of people in seconds! Every picture, video or image that is posted on the behalf of your brand should be a piece of the overall story that you’re trying to create for your clients and prospects.

Author: Cortney Ventrone

Cortney is the Vice President of Marketing for Omega Benefit Strategies. She enjoys writing about leadership and ideas to alleviate common business challenges.

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