Five Essential Business-To-Business Marketing Strategies

Business-to-business (B2B) marketing strategies are generally accomplished using direct and outbound techniques, but there are other ways to reach clients. The goal is to have the audience respond and engage with your services based on your compelling and persuasive efforts. B2B has expanded, and the behavior of professional service buyers has shifted. In our technology age, buyers are now much more likely to do a quick Google search than check personal references.

  • Research: The foundation of modern marketing efforts, these detailed studies will help you make more informed decisions. You will discover an objective basis for your marketing and gain valuable baselines to measure results. Knowing your client’s better – results in better service. Moreover, you will gain insight into how your processes are performing. Studies show the impact of research improves client base by triple- to tenfold, and are almost two times more profitable than companies that don’t pursue research.
  • High-performance website: Today’s technology space has placed websites at the forefront of marketing experience, making it a crucial asset. Successful websites are hubs of a firm’s online presence; an information-rich projection of its expertise. Essential in building visibility, websites enable you to demonstrate your businesses’ knowledge and become well-known in the industry. Eighty percent of people browse a website when checking out service providers. Overall design is also crucial, as it can influence your audience’s perceptions, aid recall, and intuitively differentiate a business. Lastly, ensure your website has a responsive design, which allows it to adapt across a range of devices such as computer screens, smartphones, and tablets.
  • Advertising: Industry publications, websites, social media, Search Engine Optimization/Marketing, and retargeting strategies all play a significant role in increasing downloads, expertise, and visibility. Certain social media platforms have a higher rate of success in B2B arenas. It’s imperative to select the best advertising type based on budgets, ad purposes, targeting, and industry niches.
  • Marketing: Different types of marketing including referrals, automation, Customer Relationship Management (CRM), and e-mail campaigns are all critical to B2B success. Be sure to choose the proper marketing automation tool for your business by ensuring the size, complexity, and prospective scalability is an appropriate fit for your needs. CRM tracks and organizes client information along with potential opportunities. It serves as a database for information collected which can then be stored and assessed by employees across the company.  
  • Analytics: Results need to be weighed and measured to be effectively understood. Site traffic, SEO results, and detailed social media analytics all work together to help you fully comprehend what strategies are working and which ones need improvement.

To learn more about B2B strategies for credit unions and other associations, contact the experts at Omega benefit strategies today. We can provide you with the tools you need to connect with your senior members.

Omega Benefit Strategies provides senior members an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: